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What's Your Message?: Public Speaking with twice the impact, using half the effort, by Cam Barber
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"Finally, a book on public speaking that's worth reading (and using)."- Seth Godin, Author, Tribes "Cam Barber's readable book on public speaking offers a practical perspective on how to think about defining and presenting the messages that are important to your audiences."- Rita Gunther McGrath, Professor at Columbia Business School The end of Public Speaking as we know it!
This revolutionary method helps you think clearly, manage anxiety and speak persuasively. It gives you;
- A simpler way to control nerves.
- A simpler way to structure your ideas.
- A simpler way to engage your audience with natural delivery skills.
The key measure of success for a business presentation is not your style. It's not your pretty slides. It's not whether you say 'um'. And it's not the colour of your tie. It's the clarity and recall of your message.
There are 3 things that make a great speech:
"Cam has helped us enormously in getting our ideas across."
- Alastair Clarkson, Head Coach, Hawthorn Football Club.
"It's refreshing to read a public speaking book that focuses on the message rather than the techniques. Every speaker-to-be should read 'What's Your Message' before getting in front of an audience."
-Al Ries, Author of 'War In The Boardroom' and 'Positioning'.
"Cam is the Magic Man! He has an amazing ability to distill complex ideas into simple, practical steps."
- Jules Lund, Radio and TV Personality.
"Great book. Thank you for your fresh approach Cam."
- Janine Allis, Founder and CEO, Boost Juice.
"This is an outstanding book. The core premise certainly worked for me, and I believe you have nailed it for people making major presentations."
- Paul Thompson, founder of both Austereo and DMG (now Nova Entertainment)
"Cam gives you a philosophy that frees you to be yourself and simple tools to structure your ideas so you engage your audience."
- Verne Harnish, CEO of Gazelles and author of Scaling Up (Rockefeller Habits 2.0)
"The Vivid Method has helped me to bring order to the world of information chaos - in the media, at the lectern and the board table. The secret to confident and powerful delivery skills is clarity. Read the book!"
- Mark Evans, AFL football operations manager
"Yes, the world really did need another book on presentation skills. The interesting question is whether the world still needs any of the previous books on the topic. Cam Barber sets the conventional wisdom about public speaking and effective presentation on its ear--or on fire!--by flipping it 180 degrees. This book is important."
- Steve Marx, author of 'Close like the Pros'. Founder and Chairman Emeritus of The Center for Sales Strategy.
- Sales Rank: #177775 in Books
- Published on: 2015-08-22
- Original language: English
- Number of items: 1
- Dimensions: 8.27" h x .58" w x 5.83" l, .74 pounds
- Binding: Paperback
- 254 pages
Review
"Finally, a book on public speaking that's worth reading (and using)."- Seth Godin, Author, Tribes "Cam Barber's readable book on public speaking offers a practical perspective on how to think about defining and presenting the messages that are important to your audiences."- Rita Gunther McGrath, Professor at Columbia Business School
"It's refreshing to read a public speaking book that focuses on the message rather than the techniques. Every speaker-to-be should read 'What's Your Message' before getting in front of an audience."
-Al Ries, Author of 'War In The Boardroom' and 'Positioning'. "Cam gives you a philosophy that frees you to be yourself and simple tools to structure your ideas so you engage your audience."
- Verne Harnish, CEO of Gazelles and author of Scaling Up (Rockefeller Habits 2.0)
"Cam Barber has written a remarkable book on communication and Ithink it should be required reading for everyone who manages, sells or speaksfor a living."- Roger Dawson, Author of Secrets of Power Negotiating. "The Vivid Method has helped me to bring order to the world of information chaos - in the media, at the lectern and the board table. The secret to confident and powerful delivery skills is clarity. Read the book!"- Mark Evans, AFL football operations manager
"Cam has helped us enormously in getting our ideas across."- Alastair Clarkson, 4-time premiership Coach, Hawthorn Football Club. "Great book. Thank you for your fresh approach Cam."
- Janine Allis, Founder and CEO, Boost Juice.
"Cam is the Magic Man! He has an amazing ability to distill complex ideas into simple, practical steps."
- Jules Lund, Radio and TV Personality. "This is an outstanding book. The core premise certainly worked for me, and I believe you have nailed it for people making major presentations."
- Paul Thompson, founder of both Austereo and DMG (now Nova Entertainment)
About the Author
Cam Barber is a professional speaker and speaking coach who focuses on the awesome power of messaging. His background as a radio executive taught him how to get inside the mind of an audience and trigger message recall. He has worked with the following organisation as a script writer, messaging consultant and speaking coach: Walt Disney BBC Worldwide BP Fox Sports Gilliard Sciences Scandinavian tobacco Anglow American Bristel Myers Squibb Johnson & Johnson Medical Nestle NewsCorp Village RoadShow Toyota Shell 20th Century Fox Fosters Group Kraft Mercer Seek Daimler Chrysler PriceWaterhouseCoopers News Crest BHP UIP
Most helpful customer reviews
2 of 2 people found the following review helpful.
Great advice to anyone who wants to communicate clearly
By Doug Erlandson
As someone who has spent much of his life speaking publicly (as a teacher for 30 years and, for six years, a pastor), I have always been fascinated by different styles and why some speakers are effective and others are not. Therefore, I was glad to receive a copy of Cam Barber's "What's Your Message? Public Speaking With Twice the Impact, Using Half the Effort" for review purposes.
In this book, Cam Barber demystifies public speaking, busting the myths surrounding public speaking (such as that an effective public speaker has to use a certain number of gestures per minute or that memorizing one's speech beforehand is necessary to effective communication), and demonstrates how, with the proper preparation, a person can overcome fear of public speaking and become an effective communicator.
The first third or so of the book presents a number of case studies of effective communicators (such as Steve Jobs, Nelson Mandela, and Jules Lund) and discusses what makes (or made) them such great speakers. This is followed by what Barber calls "The Vivid Method of Public Speaking," which includes the following parts: (1) The Clarity First Principles, (2) Create a Speech Outline (which includes the following subparts: Creating your message, the magic of chunking, structuring your ideas, structure helps you deliver a speech more powerfully, how to rehearse in half the time), (3) Give Great Expectations.
"What's Your Message?" concludes with advice on how to start a speech, how to end one, optional techniques to engage your listeners, and visual explanations (leveraging slides and visual support).
This book is well-written and its advice is easy to understand and follow. Since much of what Cam Barber says coincides with what I have concluded over the years through trial and error, I can say with some confidence that if you put his principles into practice you will find that public speaking is not as formidable as many make it out to be, and you will become a more effective communicator.
1 of 1 people found the following review helpful.
he has written a very engaging and useful book titled
By natalie s
Cam Barber knows how to walk the talk. A professional public speaker and speaking coach, he has written a very engaging and useful book titled, What’s Your Message? It promises that it can allow readers to make twice the impact using half the effort. On this count it delivers thanks to its practical and logical approach that can be adapted for different audiences and situations.
In this book Barber dispels a number of myths about public speaking. Barber traces the original instructions about public speaking back to actors where there was an emphasis on rules regarding body language and performance. Barber claims that this often confused people and made them even more anxious. He also says that a natural delivery can make a speaker seem more relaxed and credible. This guide uses rich, real-life case studies about people like Richard Branson, Steve Jobs, Bill Gates, Anita Roddick and more in order to prove that good public speakers are not necessarily born but they can be made with good practice and instruction.
In addition to the examples, anecdotes and case studies, Barber also describes “The Vivid Method.” It’s one he has devised himself with respect to offering guidelines and ways to prepare for public speaking. There are handy hints, tips and suggestions as well as some easy-to-follow examples and templates that can be used every day. The key point Barber makes is that the message needs to be clear, consistent and concise.
What’s Your Message has summarised a lot of complex information and elaborated on some key concepts. It also demystifies a lot of myths and offers practical insights that can be used in almost any situation. In short, What’s Your Message is a handy guide that is engaging, rational and fun and will allow readers to speak in public in a rather simple, effortless manner, which should be commended.
Please note: I received a copy of this book in exchange for an honest review.
1 of 1 people found the following review helpful.
Great book!
By Amazon Customer
This is a great book. The first section I read was the Skate Park story on controlling Public Speaking Anxiety. This chapter alone was worth the price of the book. It beautifully explains how you can create a separation between the physical symptoms of stage fright and the ability to think clearly. It has many other sections of similar value.
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